Agency: TAG Creative

Role: Art Director/Creative Strategist

 

Great Lash Real Impact! is part of the Great Lash franchise by Maybelline NY. The creative concept boasts the product benefit of beautiful, longer lashes without looking fake. 

 

To stay true to Maybelline's brand image and their New York heritage, Brooklyn was chosen as the back drop and "Get Real" as the big idea for the campaign.  

This campaign became both a television commercial as well as digital extensions.