Client: Julie Products

Role: Design Lead

 

At Julie, I led design for the brand, an emergency contraceptive brand, available nationwide. We were able to shape a bold, approachable, and Gen-Z focused visual identity across multiple touchpoints. My work included box packaging design, social media assets, out-of-home campaigns (including truck billboards, traditional billboards, and subway signage), as well as digital assets for the brand’s website. Each element was crafted to reflect Julie’s mission of accessibility, empowerment, and modern reproductive care.