Agency: TAG Creative

Roles: On-set Creative Director, Copywriter, Art Director of print.

 

Love My Color, is a campaign created for Dark & Lovely's staple hair color franchise, Fade Resist. The campaign showcases women of color and how they embrace their hair and hair color. "Love My Color" was creatively born from a double entendre of loving both your skin and hair color. Using inspiring visuals and compelling language, the campaign found tremendous success and garnered lots of attention on social media.